Really? Who was it that said, "Sincerity. If you can fake that, you've got it made?" Well, Mitt's working on it:
If he runs again in 2016, Romney is determined to re-brand himself as authentic, warts and all, and central to that mission is making public what for so long he kept private.Rebranding authenticity. Gotta love it. The guy puts the moron in oxymoron.