I've written before about testable differences between the brains of liberals and conservatives. It explains some things; maybe even excuses the poor folks: they can't help it. But then I read something like this, and I think, nope, there are some things that they should be able to control, no matter their cross-wiring. Maybe it's just that they're assholes.
UCLA economists Dora Costa and Matthew Kahn analyzed the impact of an energy-conservation program in California that informed households about how their energy use compared with that of their neighbors. While the program succeeded in encouraging Democrats and environmentalists to lower their consumption, Republicans had the opposite reaction. When told of their relative thrift, they started cranking up the thermostat and leaving the lights on more often.