RWS™ and R presidential candidates much prefer the lie that our financial meltdown was the fault of poor people. Never failing to defend Wall Street malfeasance, the crash was, they claim regularly, including in the latest debate, due to loans made under the Community Reinvestment Act. That this claim flies in the face of all the facts is not only not a problem for them, it's part of its beauty. For what is a teabaggR if not a person who loves lies when the truth doesn't fit?
Today's Republicans will always have the messaging advantage. (And, as we've seen, when they fear they might not, they'll censor it.) Reality is complicated, and understanding the world is hard work. Fact-based solutions don't fit on bumper stickers. So if your aim is to influence people to vote against their interest and for yours, and if you don't care whether what you say is true, and if you are assured your message will be repeated and amplified endlessly via your radio talkers and your Foxian falsifiers, you have a pretty sizable head-start.
Especially if you've successfully spent several seasons steadily softening the cerebri of your selectively sullied subjects.